We're aware that sometimes it's hard to understand some of the technical terms used when describing how to manage a website. Here we lay out some of the most common terms you're likely to come across.


Term

Description

API

An application programming interface (API) is a set of clearly defined methods of communication between various software components

API key

This acts as both a unique identifier & a secret token for authentication, and will generally have a set of access rights on the API associated with it

Asset

An image

Base URL

The consistent part of your web address (i.e. homeflow.co.uk)

Bespoke

Created for a specific client

CMS

A content management system (CMS) is a software application that is used to create and manage digital content

Content

Text and images

Content chunk

A flexible block containing plain text and images (or html) which can be assigned to pages

Destination URL

A page users reach on your website when they follow a link

Dev / Development

A broad term for the work involved in developing a website

Domain name

The name bought by a company to display their website under, usually with the suffixes .com or .co.uk

Field

An area to input data or content

Hero

A large banner image which spans across the top of a page

Hosting

Storing, serving and maintaining files for a website

HTML

Basic code within text to alter styling

Module

A predefined section on a webpage - which can sometimes be added within the CMS

Nodes

A method of grouping content together in the CMS

Placeholder

Temporary text or image

Promo

Text or images which promote another page on the site

Sans-serif

Modern font without small lines, known as ‘serifs’, attached to the end of a stroke in a letter or symbol (i.e. Arial)

Serif

Traditional font with small lines, known as ‘serifs’, attached to the end of a stroke in a letter or symbol (i.e. Times New Roman)

Template page

A simple page which can be created by the client within the CMS - also known as a CMS page

Theme

The core website appearance and structure

URL

The address of a World Wide Web page

User

A theoretical person who uses the website